Wells Fargo & Company is a financial and banking service-providing company. William Fargo and Henry Wells founded the bank in 1929. Today, we’ll discuss the value chain analysis of Wells Fargo and; the primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.
Partners of Wells Fargo
- Proliant
- Nerdwallet
- Paycor
- SPS Commerce
- Paychex
- Bloomberg
- Paylocity
- APS Payroll
- Chrome River Technologies
- Finaloop
- iSolved HCM
The Value chain analysis of Wells Fargo supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Wells Fargo value chain analysis company example as follows;
Value Chain Analysis of Wells Fargo
Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Wells Fargo supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;
Primary Activities of Wells Fargo
The primary activities are directly involved in the production of products and goods and adding value to the financial service-providing company. Some of the five main primary activities in the value chain analysis of Wells Fargo supply chain analysis are as follows;
Inbound Logistics of Wells Fargo
I-Suppliers Network
Wells Fargo has established a very large suppliers network comprising various suppliers, vendors, and partners in various countries across the world. They provide technology, financial tools, software, and applications, stationary, professional services, tech, and digital devices. The large and worldwide network of suppliers would help the company to ensure the smooth availability of supplies without any disruption and delays.
II-Suppliers Selection Criteria
Wells Fargo follows strict criteria and protocols for choosing and selecting suppliers. Some of the main elements of the supplier’s selection criteria are as follows;
- Analyzing the suppliers’ performance and expertise
- Maintaining the quality standards and requirements
- Offering market-competitive price
- Following the strict delivery schedule
- Tech capabilities and infrastructure
- Stable finances
III-Suppliers Diversity Program
Wells Fargo focuses on collaborating with a diverse range of suppliers and vendors under the suppliers diversity program. It helps the company to provide opportunities to the deserving members of the community; small businesses, women-owned businesses, minority-owned businesses, veterans, and people from various ethnic groups.
Outbound Logistics of Wells Fargo
Wells Fargo employs various in-house transportation and 3rdparty logistics service providers for the distribution and transportation of products and services. They move supplies, parts, tech devices, tools, and equipment from the authorized suppliers and vendors to the branches of the brand; so that the company can perform various commercial, retail, and business operations and deliver quality service to the customers.
Operations of Wells Fargo
I-Multiple Operations
Wells Fargo engages in multiple financial and banking operations of managing accounts; financial assets, insurance, wealth management, mutual funds; exchange-traded funds, index funds, private equity, investment management, and others. The large and diverse network of operations would help the bank to keep expanding its banking operations and earning revenue and profit through engaging in various operations and offering services.
II-Retail Operations
Along with engaging in various operations, Wells Fargo has established a very large network of approximately 5200 branches and 13000 ATMs. The large network of retail branches would help the company to offer various types of retail services to the customers.
Marketing & Sales of Wells Fargo
Wells Fargo runs various types of marketing and advertisement campaigns for the promotion of its brand, financial products, and services. The bank employs various media channels; traditional and digital media platforms; and social media campaigns to approach various segments of the customer’s market and increase its sales and growth.
Services of Wells Fargo
Wells Fargo offers a wide range of services to customers. The additional services help the company to improve the customer satisfaction level and promote brand loyalty. However, some of the main services of the financial service-providing firm are as follows;
- Premier
- Auto loans
- Personal loans
- Home loans
- Credit cards
- Saving and CDs
- Checking
- Educational tools
Supporting Activities of Wells Fargo
Supporting activities are indirectly involved in the production of products and goods and adding value to the bank and financial service-providing company. Some of the main supporting activities in the value chain analysis of Wells Fargo supply chain analysis are as follows;
The infrastructure of Wells Fargo
Wells Fargo has established a very large infrastructure of suppliers and partners network, retail branches, ATM machines, and other financial assets and resources. The large and well-developed infrastructure would help the financial institution to smoothly perform various banking operations without any disruptions and delays.
HRM of Wells Fargo
Wells Fargo has employed approximately 239000 employees to manage its global operations. The human resource management department of the bank plays a key role in recruiting a large database of employees, conducting training programs, building and maintaining relationships with partners and suppliers, drafting contracts, and offering equal employment opportunities to all regardless of any differences.
Technological Development of Wells Fargo
Wells Fargo invests a significant amount of capital resources in research and technological development. It allows the bank and financial service-providing company to employ the latest technological devices, updated systems, automation technology, and equipment to smoothly and efficiently perform its various operations.
Procurement of Wells Fargo
Wells Fargo is highly careful and cautious about ethical sourcing and procurement of financial supplies and resources from suppliers and vendors. The bank has set strict selection criteria and a code of conduct for suppliers to ensure compliance with financial regulations and industry standards.
Conclusion: Wells Fargo Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis
After an in-depth study of the value chain analysis of Wells Fargo; we have realized that Wells Fargo is the world’s leading financial and banking service-providing firm. If you are learning about the Wells Fargo value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.
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