Flipkart is a tech and e-commerce Indian Company. Binny Bansal and Sachin Bansal founded the e-commerce company in 2007. The e-commerce brand has a very large network of over 500 million customers; it offers a great variety of products and goods in various categories; lifestyles, groceries, home essentials, fashion, consumer electronics, books, and others. Today, we’ll discuss the supply chain analysis of Flipkart; it focuses on various SCM elements like procurement planning, inventory management, distribution centers and fulfillment centers, inclusion and diversity; empowering women, data analytics; warehousing, automation, transportation, and distribution.
Supply Chain Analysis of Flipkart
Let’s discuss the main elements of the supply chain analysis of Flipkart are as follows;
Large Network
Flipkart has established a very large network of approximately over 500 million users and customers across India. It shows the company’s strong foothold in the Indian market; they are even in the remotest locations of the country. The e-commerce brand has a well-developed supply chain network comprising warehouses, distribution centers, and supporting structures to smoothly perform its various operations.
Distribution & Fulfillment Centers
Flipkart has very large-scale distribution centers and fulfillment centers in various cities across India. The large fulfillment centers play a key role in the growth and development of the supply chain network. The brand has recently expanded its supply chain network by launching 140-acre regional distribution centers in Manesar, Haryana. It shows the company’s strong commitment to innovation and sustainability by creating over 10000 employment opportunities and delivering 23000 orders daily.
Warehousing & Empowering Women
Women are running and managing approximately 2 warehouses of Flipkart completely from A-to-Z. After the success of this project, Flipkart has launched a new initiative #FlipkartVidyarthini to create more employment opportunities for women in the supply chain network. The e-commerce brand is employing young enthusiastic women to reshape the supply chain network. In fact, the company is offering equal employment opportunities to women to enter the supply chain and break the traditional stereotype.
Inclusion & Diversity
Flipkart is promoting inclusion and diversity in the rich Indian culture and population. Disabled employees are running the complete delivery operations in New Delhi. According to an estimate, approximately 70 disabled employees are distributing over 1500 packages daily. The e-commerce brand has a strong dedication to promoting inclusion and diversity and giving them opportunities in the supply chain regardless of the condition.
Training and Skill Development
Flipkart has launched various types of skill development and training programs with the collaboration of Simplydesi and SHGs (self-help groups). The objective of these programs is to teach and train the skills and expertise of the women and the people located in remote and far-off villages. E-commerce is giving livelihood and employment opportunities to approximately over 1.5 million people directly or indirectly.
Environmental Sustainability
Flipkart has made a strong commitment to a responsible supply chain and environmental sustainability. The e-commerce brand is taking various steps to achieve a net zero carbon emission rate by employing efficient and renewable sources of energy. The brand is collaborating with various partners, suppliers, vendors, and sellers to reach its goal of net-zero carbon emissions through collective efforts. However, the company is employing electric vehicles (EV) and last-mile delivery initiatives to successfully move towards renewable sources of energy.
- Strong commitment to 100% renewable sources of energy
- Generating approximately 19 MW of renewable energy in 44 sites
- Decreasing 28000 tons of carbon emission rate annually
- Installing rooftop solar power panels
- Earned the True Gold Certification for Zero Waste Award by Green Business Certification
- Environmental friendly and maximizing the value through higher efficiency and decreasing waste
Data Analytics
Flipkart employs advanced analytical tools and applications to smoothly perform its various supply chain operations. They help the e-commerce brand in the following ways;
- Recognizing various trends and patterns to precisely order the inventory
- Demand forecasting of products and goods
- Optimizing transportation routes
- Limited shipping cost
- On-time delivery of products and goods
- Improving the overall customer shopping experience
Tech Investment
Flipkart invests a significant amount of capital resources in technological development. It allows the company to employ automation technology to optimize delivery routes, rightly find products in the warehouse, reduce cost, and optimize the supply chain management processes.
Logistics
Flipkart collaborates with various 3rd party logistics service providers for distribution and delivery of products and goods. They move products and goods from the suppliers to the manufacturing partners and then move to the warehouses and distribution centers, fulfillment centers, and the end consumers.
Conclusion: Flipkart Supply Chain Analysis | Flipkart Supply Chain Management
After an in-depth study of the supply chain analysis of Flipkart; we have realized that Flipkart is the leading Indian e-commerce platform. If you are learning about the Flipkart supply chain analysis; then you should keep in mind the abovementioned SCM elements; procurement, planning, transportation, automation, inventory management, distribution centers and fulfillment centers, inclusion and diversity; empowering women, data analytics; and sortation.
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