Value Chain Analysis of Atelier Materi

Atelier Materi is a French perfume manufacturing brand; Veronique Le Bihan founded the perfume house company. Today, we’ll discuss the value chain analysis of Atelier Materi supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Top Perfumes and Scents of Atelier Materi

• Rose Ardoise
• Cacao Porcelana
• Cedre Figalia
• Narcisse Taji
• Santal Blond
• Cuir Nilam
• Bois d’Ambrette
• Iris Ebene
• Poivre Pomelo
• Digital Gift Card
• Discovery Set

The Value chain analysis of Atelier Materi supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Atelier Materi value chain analysis company example as follows;

Value Chain Analysis of Atelier Materi

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Atelier Materi supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Atelier Materi

The primary activities are directly involved in the production of products and goods and adding value to the perfume company. Some of the five main primary activities in the value chain analysis of Atelier Materi supply chain analysis are as follows;

Inbound Logistics of Atelier Materi

I-Raw Material & Ingredient 

Atelier Materi employs a unique combination of various elements, supplies, and ingredients for the production of its perfumes and scents. Some of the main raw material and ingredients for Atelier Materi’s perfumes are as follows; 

• Cinnamic Aldehyde
• Isoeugenol
• Farnesol
• D-Limonene Benzyl Benzoate
• Linalool
• Eugenol
• Hexyl Cinnamic Aldehyde
• Benzyl Salicylate
• Alpha Isomethyl Lonone 
• Aqua
• Fragrance
• Alcohol Denat 

These are some of the main elements and ingredients for Atelier Materi’s perfumes and their concentration, combination, new elements, and their ratio keeps on changing. 

II-Sustainable Supply Chain 

Atelier Materi is highly careful about ethical and sustainable sourcing of raw supplies and ingredients that are environmentally sustainable. The perfume brand prefers to partner up and collaborate with small businesses, women, and veteran suppliers and vendors. However, the objective is to empower women and promote small businesses through its sustainable supply chain network. 

Outbound Logistics of Atelier Materi

I-Logistics & Delivery 

Atelier Materi employs and partners up with multiple 3rdparty logistics service providers and courier companies for the distribution and delivery of its perfumes. The company would fulfill customers’ orders all over the world and the courier partners would deliver the desired order to the customer’s address. It is acceptable worldwide except for Saudi Arabia and the UAE. 

However, the customers would choose the mode of delivery channel; the timing and charges of delivery are dependent on the customers’ locations. It may take 2 or 3 days to 15 or 30 days for local and international product delivery. 

Operations of Atelier Materi

I-Order Processing 

Atelier Materi’s perfumes and other products are available on its web platforms and boutiques. When customers place their order on the company’s web platform, then go to the warehousing facility to check the availability of the required product. However, if the desired product is available in the stock, the company then checks the clearance of the payment. After receiving the payment, the brand would deliver the product to the customer’s address by using the requested delivery method. 

II-Payment Method 

Atelier Materi offers multiple payment methods on its platform like PayPal, American Express, Visa Card, Euro Card, Master Card, and others. The company receives all the payments in Euro on its web platform. However, the perfume brand assures its customers that their personal card numbers will be encrypted and protected through the secure service provider. 

Marketing & Sales of Atelier Materi

I-Marketing & Advertisement 

Atelier Materi runs various types of marketing and advertisement campaigns for the promotion of its perfumes, scents, and other products. The company is highly active on social and digital media platforms to approach targeted customers and promote its products to them. 

II-Boutiques 

Along with an e-commerce web platform, Atelier Materi has also established a network of boutiques and stores in Asia, Europe, and America. It allows the company to directly connect with end customers and lets them experience the product before buying it. 

Services of Atelier Materi

Atelier Materi offers a wide range of products and services to customers. Additional services help the company strengthen its relationship with the end customers and improve the overall shopping experience. However, some of the main services of the company are as follows; 

• Product returns and exchange service 
• Delivery Tracking 
• Gift cards 
• Secure payment method 
• Customer support service 

Supporting Activities of Atelier Materi

Supporting activities are indirectly involved in the production of products and goods and adding value to the perfume company. Some of the main supporting activities in the value chain analysis of Atelier Materi supply chain analysis are as follows;

Infrastructure of Atelier Materi

Atelier Materi has established a very large infrastructure of web e-commerce platform, manufacturing suppliers, warehouses, technological team, and supply chain and distribution network. The large infrastructure helps the smoothly perform its web and boutique store operations, and timely deliver the products to the end consumers. 

HRM of Atelier Materi

The human resource management department of the perfume company Atelier Materi plays a key role in building a diverse working environment, offering equal opportunities, and empowering women. It allows the company to comply with human rights standards and regulatory requirements of the country.  

Technological Development of Atelier Materi

Atelier Materi invests a significant amount of capital resources in research and technological development. It allows the company to develop unique and innovative perfumes, efficiently manage and run its web platform, and timely deliver the finished products to boutique stores and end consumers. 

Procurement of Atelier Materi

Atelier Materi is highly careful and cautious about ethical sourcing and procurement of raw materials and ingredients for perfumes. The company has set up a strict code of conduct and rules to ensure that the suppliers comply with human rights standards and the country’s regulations. 

Conclusion: Atelier Materi Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Atelier Materi; we have realized that Atelier Materi is the world’s leading perfume manufacturing brand. If you are learning about the Atelier Materi value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.