Value Chain Analysis of Grab

Grab Holding is a technology, e-commerce, delivery, and financial service-providing Singaporean multinational company. Tan Hooi Ling and Anthony Tan founded the technology company in 2012. Today, we’ll discuss the value chain analysis of Grab supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Suppliers of Grab

• Hotels and restaurants
• Express services
• Insurance companies
• Grocery stores
• Drivers
• Banks and financial service providers

The Value chain analysis of Grab supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Grab value chain analysis company example as follows;

Value Chain Analysis of Grab

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Grab supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Grab

Some of the five main primary activities in the value chain analysis of Grab supply chain analysis are as follows;

Inbound Logistics of Grab

I-Diverse Suppliers

Grab deals with a wide range of multiple suppliers and vendors from various industries. They range from insurance companies, express services, grocery stores, drivers, hotels, and restaurants. However, supplier diversity and a large supplier network help the company to decrease its reliance on any one supplier and strengthen its market position.

II-Supplier Code of Conduct

In order to regulate the large network of suppliers and vendors; Grab has set up a clear code of conduct for suppliers. They have to comply with the rules and code of conduct to keep working with the brand; otherwise, the tech company would terminate the contract. The supplier code of conduct deals with the following areas;

• Complying with labor, tax, and data privacy and protection laws
• Engaging in ethical practices
• No bribery, conflict of interest, no gifting policy, and fair competition
• Following human rights standards without discriminating against the laborers and workers
• Environment, safety, health, and quality management system
• Security of shipment
• Open communication among the entire supply chain network

Outbound Logistics of Grab

I-Mobility Alternative Options

Grab offers multiple types of vehicles and mobility options to travelers and visitors. Some of the main types of rides and mobility services are as follows;

• Hourly rental taxi ride
• Ride-sharing with up to 13 passengers
• Booking trip in advance 7 days before
• Wheelchair accessibility to the hospital
• Pet-friendly seats
• Safety seats for children aged up to 7
• VIP transportation and premium ride
• Ride-sharing with up to 6 passengers

II-Delivery Service

Grab provides multiple types of delivery service options to customers. The delivery service of the tech brand offers the following;

• Sending documents and other types of packages
• Buying groceries from the mart and Grab delivers them to your doorstep
• Food items and snacks delivered to the customers
• Customers could place the order whenever it is convenient to save time and resources

Operations of Grab

I-Multiple Operations

Grab has a very talented team of tech professionals and engineers comprising of coordinators, sales managers, associates, project managers, and other personnel. They perform various roles to resolve customer problems; consider those problems as opportunities and use them to the company’s advantage. However, their objective is to find innovative and creative methods of performing various operations smoothly.

• Can do attitude
• Power and energy of problem-solving
• Motivation towards effective collaboration and coordination

Marketing & Sales of Grab

I-Story Telling Marketing

Grab launches storytelling marketing and advertisement campaigns to connect with users and customers in various countries. The tech brand employs multiple media channels; digital media, social media platforms, influencer marketing, and other marketing channels to connect and engage with the customers.

• Solving communication issues with ease
• Open and collaborative mindset
• Flexible creativity
• Coordinating with the creative team

Services of Grab

Grab offers a wide range of services to customers; some of them are as follows;

• Financial services and online payment option
• Delivery of packages, documents, and groceries
• Ride-sharing option
• Mobile application development service
• E-commerce platform and online shopping

Supporting Activities of Grab

Some of the main supporting activities in the value chain analysis of Grab supply chain analysis are as follows;

Infrastructure of Grab

Grab has established a very large network of infrastructure of drivers, e-commerce platforms, delivery service providers, financial services, technology base, and other transportation and rental vehicle infrastructure. Well-organized infrastructure helps the company to smoothly perform its various operations; timely delivery, seamless transaction, online store, and e-commerce functions.

HRM of Grab

Grab has employed approximately 6000 employees to manage its various e-commerce, financial services, and delivery operations. The human resource management department of the tech company plays a key role in providing equal opportunity to all regardless of any type of race, gender, ethnicity, or any other type of differences and discrimination.

Technological Development of Grab

Grab is a technology company and it invests millions of dollars of capital resources in research and development. The company is working on the development of AI, mapping, data analysis, application development, and machine learning technology. The tech brand has established research facilities in the following cities and countries;

• Kuala Lumpur
• Jakarta
• Ho Chi Minh
• Bangalore
• Seattle
• Beijing
• Singapore

Procurement of Grab

Grab is highly cautious about ethical and sustainable sourcing and procurement. In fact, the company has set up clear rules and regulations for the suppliers to engage in ethical practices and comply with human rights standards. In case of non-compliance, the company would terminate the contract with the suppliers.

Conclusion: Grab Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Grab; we have realized that Grab is the world’s leading Asian technology multinational company. If you are learning about the Grab value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.