Value Chain Analysis of Lyft

Lyft is a food delivery service providing, ride-sharing, and rental cars and motorized scooter providing American company. John Zimmer and Logan Green founded the company in 2012. Today, we’ll discuss the value chain analysis of Lyft supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Suppliers and Vendors of Lyft 

• Gas station 
• Insurance companies 
• Automobile manufacturing companies 
• Drivers 
• Electric charging stations 

The Value chain analysis of Lyft supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Lyft value chain analysis company example as follows;

Value Chain Analysis of Lyft

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Lyft supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Lyft

The primary activities are directly involved in the production of products and goods and adding value to the ride-sharing platform and company. Some of the five main primary activities in the value chain analysis of Lyft’s supply chain analysis are as follows;

Inbound Logistics of Lyft

I-Diverse Suppliers Network 

Lyft has established a very large and diverse supplier network. The diverse supplier’s network program helps the company to partner up and collaborate with service-disabled veterans, veterans, disability, LGBTQ, women, small business owners, and minorities. Some of the following organizations certify and verify the supplier diversity of the ride-sharing company; 

• NaVOBA (National Veteran-Owned Business Association) 
• Disability: IN
• NGLCC (National Gay and Lesbian Chamber of Commerce)
• WBENC (Women Business Enterprise National Council)
• NMSDC (National Minority Suppliers Development Council) 

Some of the main supply chain equity partners of Lyft are as follows; 

• WRMSDC
• WBENC
• Syracuse University 
• US Small Business Administration 
• NMSDC 
• If
• Black Progress Matters
• Black Innovation Alliance 

II-Suppliers Code of Conduct 

Lyft has made a strong commitment to social and environmental responsibility and sustainability. In order to ensure the fair and respectable treatment of all workers and safe working conditions, the ride-sharing brand has developed a strict code of conduct. It comprises of following elements; 

• Compliance with the local laws of the country 
• Implementing the human rights standards 
• No discrimination of suppliers and workers regardless of any differences
• Standard working hours and wages 
• No child and forced labor
• Maintaining a healthy and safe working environment 
• Proper maintenance of records and auditing 

Outbound Logistics of Lyft

I-Multiple Types of Transports 

Lyft provides different types of transportation ride vehicles for transporting riders and passengers to their required target destination. Multiple types of transporting vehicles help the company target different types of ride-sharing customers depending on their ride requirements. However, some of the main types of transportation options are as follows; 

• Assisted Lyft for patients 
• Wheelchair access
• Car seats 
• Bikes
• Scooters
• Vehicle temperature 
• Black SUV
• XL Vehicle 

Operations of Lyft

I-Mobile Application 

Lyft has developed a mobile application platform that has a very large network of drivers and passengers. After downloading the mobile application, the passenger would select their destination and vehicle type from their pickup point; if the Lyft’s network is available in the area, the driver and ride would be there to pick them up within a few minutes. 

II-Multiple Operations 

In order to perform and work out everything smoothly, Lyft engages in multiple operations. They are like building and maintenance of mobile applications with technological teams and infrastructure; onboarding drivers and vehicle companies; integrating payment methods, and connecting with hotels and restaurants for food delivery services. 

Marketing & Sales of Lyft

I-Marketing 

Lyft employs various marketing and advertisement campaigns for the promotion of transport services and ride-sharing platforms. The ride-sharing brand is highly active on social media platforms like X Twitter, Facebook, and Instagram by regularly posting and connecting with customers. However, the company pays significant attention to user engagement and it allows the company to strengthen its relationship with target customers. 

Services of Lyft

Lyft offers a wide range of services to the targeted ride-sharing customers, and it allows the company to improve the overall ridesharing experience of the riders. Some of the main services of the platform are as follows; 

• Transit and budget-friendly ride 
• Private ride 
• XL and extra seat ride 
• Extra comfort and roomier ride 
• Efficient service 
• Priority pickup service
• Eco-friendly bikes and scooters
• Wait and save budget-friendly 

Supporting Activities of Lyft

Supporting activities are indirectly involved in the production of products and goods and adding value to the ridesharing company. Some of the main supporting activities in the value chain analysis of Lyft supply chain analysis are as follows;

Infrastructure of Lyft

Lyft has established a very large infrastructure of technology teams, a variety of ride-sharing vehicles, a driver’s network, multiple payment methods, and integration with hotels and restaurants for food delivery. Well-developed tech and on-ground infrastructure allow the ride-sharing platform to smoothly perform its various operations and offer a timely ride-sharing service to the customers. 

HRM of Lyft

Lyft has employed roundabout 3000 employees to manage its global operations. The human resource management department of the company plays a key role in building a diverse workforce and supply chain partnership programs, offering equal opportunities to all regardless of any differences. However, HR focuses on promoting small businesses and offering opportunities to women, veterans, and disabled personnel. 

Technological Development of Lyft

Lyft is a tech company and the ride-sharing platform invested approximately 556 million USD in 2023 on research and development. The research and technological development help the company to smoothly perform its various operations, adding new features on the platforms, making the application more user-friendly, and improving the overall user experience. 

Procurement of Lyft

Lyft is highly careful and cautious about ethical sourcing and procurement of vehicles, insurance, and other tech services. In order to ensure ethical and sustainable practices of suppliers; the ride-sharing platform has developed strict regulations and code of conduct for suppliers and vendors to comply with laws and human rights standards. 

Conclusion: Lyft Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Lyft; we have realized that Lyft is the world’s leading ride-sharing American company. If you are learning about the Lyft value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.