Value Chain Analysis of Mattel

Mattel is an entertainment and toy-manufacturing American multinational company. Elliot Handler, Ruth Handler, and Harold Matson founded the toy company in 1945. Today, we’ll discuss the value chain analysis of Mattel supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Suppliers and Manufacturers of Mattel

• Yuhua Vietnam Packaging Technology 
• Amazon Com Services, USA
• Sky Dragon Toys, Hong Kong
• Gft Unique Vietnam 
• Samsung Display Vietnam
• Billion Max Vietnam Manufacturing 
• Sinergi Karya Kharisma, Indonesia
• Middha Global, India 
• Firstunion Animation Technology, China
• Rawyal, India

The Value chain analysis of Mattel supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Mattel value chain analysis company example as follows;

Value Chain Analysis of Mattel

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Mattel supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Mattel

The primary activities are directly involved in the production of products and goods and adding value to the toy and entertainment company. Some of the five main primary activities in the value chain analysis of Mattel supply chain analysis are as follows;

Inbound Logistics of Mattel

I-Large Suppliers Network 

Mattel has established a very large supplier network in various countries like Indonesia, Vietnam, Hong Kong, USA, India, China, Netherlands, Mexico, and others worldwide. The large supplier network helps the toy company diversify the risk factors by decreasing its reliance on a few of them. 

II-Ethical Sourcing 

Mattel has set up a clear code of conduct and regulations for suppliers and vendors to ensure the ethical sourcing and sustainable practices of suppliers. The ethical sourcing and responsible supply chain comprises of following elements; 

• Strong commitment to responsible supply chain standards of Mattel
• Safe working conditions of suppliers’ factories 
• Environmental sustainability protection 
• Social compliance 
• Health and safety facilities in the suppliers’ network 
• Compliance with human rights standards of the United Nations 

Outbound Logistics of Mattel

I-Logistics & Transportation 

Mattel partners up with various 3rd party logistics service providers and courier transport companies for the distribution of its toys, raw materials, and finished products. They move products and supplies from the sourcing suppliers to the production and manufacturing facilities; distribution centers and warehouses, and then finally deliver to the partnered retail stores and e-commerce platform. 

Operations of Mattel

I-Production & Manufacturing Factories 

Mattel has many trusted production and manufacturing partners in various countries across the globe. They develop various types of toys for Mattel based on the design and artistic requirements of the company. A Worldwide network of production and manufacturing facilities would help the company to ensure the availability of on-demand toys in various retail and e-commerce stores without any disruption. 

II-Warehouses & Distribution Centers 

Mattel has approximately 35 distribution centers in various countries across the world. They receive finished products from the production factories; temporarily store and label them, and then ship them to the retail partnered stores. 

Marketing & Sales of Mattel

I-Marketing & Advertisement 

Mattel runs various types of marketing and advertisement campaigns for the promotion of its toys and brand. The toy brand employs various media channels to approach the targeted customers market like; TV, print media, movies, billboards, in-store ads, and others. However, some of the main popular toy franchise brands are as follows; 

• Polly Pocket 
• MEGA
• Monster High 
• MatchBox
• Masters of the Universe
• UNO
• Thomas & Friends 
• American Girl
• Fisher Price 
• Hot Wheel
• Barbie

Services of Mattel

Mattel offers a wide range of toys and entertainment products and services to the end consumers. Additional services help the brand to improve the overall customer experience; some of them are as follows; 

• Customer support service 
• Media and entertainment 
• Digital games 
• Replacement parts
• E-commerce platform 
• Safety and recall 

Supporting Activities of Mattel

Supporting activities are indirectly involved in the production of products and goods and adding value to the toy manufacturing company. Some of the main supporting activities in the value chain analysis of Mattel supply chain analysis are as follows;

Infrastructure of Mattel

Mattel has established a very large infrastructure of production and manufacturing facilities, supplier networks, distribution centers, and partnered retail stores. The worldwide infrastructure helps the smoothly perform its various production, warehousing, and retail operations across the globe with limited disruptions. 

HRM of Mattel

Mattel has employed approximately 33000 employees to manage its global operations. The human resource management department of the company plays a key role in building a safe and innovative working environment, complying with human rights standards, and offering equal opportunities to all regardless to regardless of any differences. However, some of the main awards of the company are as follows; 

• Top 75 Internship Programs 2022
• America’s Most Trustworthy Companies 
• Best Places to Work 
• 2022 Human Rights Companies 

Technological Development of Mattel

Mattel invests a significant amount of capital resources in research for the development of creative designs of toys and action figures. It allows the company to earn patents and copyrights for popular toy figures and gain a competitive edge in the market. 

Procurement of Mattel

Mattel is highly careful and cautious about ethical sourcing and procurement of raw materials and supplies for the production of toys. In order to ensure the ethical and sustainable practices of suppliers; Mattel has developed strict regulations to track their sustainability and ethical performance. 

Conclusion: Mattel Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Mattel; we have realized that Mattel is the world’s leading toy manufacturing and entertainment brand. If you are learning about the Mattel value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.