Value Chain Analysis of Nintendo

Nintendo is a video gaming Japanese multinational company. Fusajiro Yamauchi founded the gaming company in 1889. Today, we’ll discuss the value chain analysis of Nintendo supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Raw Supplies and Material Used for Nintendo Switch for Video Games 

  • Plastics 
  • Minerals (zinc, iron, gold, aluminum)
  • Copper heat pipe (Choi)
  • Metal skeleton sheet AZ91D
  • Lithium-ion battery 
  • Printed circuit board
  • Copper and silica
  • Oil, natural gas, and coal

The Value chain analysis of Nintendo supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Nintendo value chain analysis company example as follows;

Value Chain Analysis of Nintendo

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Nintendo supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Nintendo

The primary activities are directly involved in the production of products and goods and adding value to the video gaming company. Some of the five main primary activities in the value chain analysis of Nintendo supply chain analysis are as follows;

Inbound Logistics of Nintendo

I-Sustainable Sourcing 

Nintendo is highly careful and cautious about the sustainable sourcing of raw materials and supplies like minerals, oil, plastics, lithium-ion batteries, copper, and others for the production of gaming consoles and Nintendo Switch. The contact details of the video gaming company’s raw material suppliers and vendors are not available. However, the company assures its users that the company sources the material, supplies, and minerals sustainably 

II-Recycled Material 

Nintendo has confirmed that its material for gaming consolers and Nintendo Switch is close to 100% recyclable. The company and its partners accept the used products, recycle the material, and reuse the recycled material for repairing and re-production of not just Nintendo’s products but the products of other companies. However, the objective of Nintendo’s recycling program is to decrease electronic waste and promote environmental sustainability. 

II-Suppliers Code of Conduct 

In order to ensure the ethical practices and reliable material of suppliers; Nintendo has set up a clear code of conduct and policies for supplies. They comprise of following elements; 

  • Complying with social laws, human rights standards, and environmental standards 
  • Engaging inefficient business practices
  • Satisfying delivery, pricing, and quality standards 
  • Advanced tech capabilities to keep up with Nintendo’s products
  • Having a strong information management system 
  • Building a mutually trusting relationship with suppliers 

Outbound Logistics of Nintendo

I-Distributors Networks 

Nintendo collaborates and partners with various transporters and distributors in various countries across the world. The worldwide distribution network helps the video gaming company to distribute and transport finished gaming supplies, gaming consoles, and components, and switch to the retail stores and distribution centers. 

II-Sustainable Transportation 

Nintendo is highly careful and cautious about environmental sustainability; the video gaming company employs efficient and sustainable methods of transportation to decrease the carbon emission impact on the environment. 

Operations of Nintendo

I-Fabless Production 

Fabless production is the method in which Nintendo doesn’t own any production facility. Rather it outsources its gaming equipment and accessories production and manufacturing operations to the trusting partners. However, it allows the company to focus on tech innovation, efficient technology, and decrease production costs and gain a competitive edge. 


Nintendo has warehouses and distribution centers in various geographical regions and countries across the globe. They receive finished gaming supplies and accessories from the partnered production and manufacturing facilities; temporary store, package and label them, and then deliver the required items to the relevant retail stores. 

Marketing & Sales of Nintendo

I-Marketing & Advertisement 

Nintendo runs various types of marketing and advertisement campaigns for the promotion of its gaming products accessories and brands. The video gaming brand employs multiple channels to approach the end consumers and amplify its market reach. However, some of the popular slogans of Nintendo are as follows; 

  • “Touching is Good”
  • “Get N and Get out”
  • “Who Are You”
  • “Play it Loud”
  • “Portable Power”
  • “Super Power”
  • “Now you are playing with Power”

Services of Nintendo

Nintendo offers a wide range of gaming and entertainment services along with gaming equipment and accessories. Some of the main services of the video gaming brand are as follows; 

  • Smartphone applications 
  • Special offers 
  • Nintendo online switch 
  • Cloud back and save data
  • Video games 
  • eShop and e-commerce platform 

Supporting Activities of Nintendo

Supporting activities are indirectly involved in the production of products and goods and adding value to the video gaming company. Some of the main supporting activities in the value chain analysis of Nintendo supply chain analysis are as follows;

Infrastructure of Nintendo

Nintendo has established a very large infrastructure of partnered production and manufacturing factories, warehouses, distribution centers, supplier networks, and retail stores. Well-developed infrastructure helps the company to smoothly perform various production operations; and timely deliver the finished goods to the end consumers. 

HRM of Nintendo

Nintendo has employed approximately 8000 employees to manage its global operations. The human resource management department of the company plays a key role in building an innovative working environment; promoting technological development, and maintaining good relationships with suppliers and distributions. It makes sure that the company will keep running its business smoothly and efficiently. 

Technological Development of Nintendo

Nintendo invests a significant amount of capital resources in research for technological development, building new games, finding new materials and efficient methods of products, and online games. Research and development allow the company to keep innovating new games, materials, gaming equipment, and accessories and gain a competitive edge in the market. 

Procurement of Nintendo

Nintendo is highly careful about ethical sourcing and procurement of raw materials from authorized and verified suppliers and vendors. The gaming brand has set clear regulations and standards for suppliers to ensure their compliance with human rights standards and social laws. 

Conclusion: Nintendo Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Nintendo; we have realized that Nintendo is the world’s leading video gaming brand. If you are learning about the Nintendo value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.

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