Value Chain Analysis of Sheng Siong

Sheng Siong is a retail chain Chinese supermarket company. The supermarket brand started its business in 1985; it has established a network of over 68 stores in various countries across China and Singapore. Today, we’ll discuss the value chain analysis of Sheng Siong supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Product Category Stores of Sheng Siong

• Hypermarkets
• Supermarkets
• Grocery Stores

The Value chain analysis of Sheng Siong supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Sheng Siong value chain analysis company example as follows;

Value Chain Analysis of Sheng Siong

Let’s discuss the primary and supporting activities involved in the process of the value chain analysis of Sheng Siong supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Sheng Siong

The primary activities are directly involved in the production of products and goods and adding value to the retail chain supermarket company. Some of the five main primary activities in the value chain analysis of Sheng Siong supply chain analysis are as follows;

Inbound Logistics of Sheng Siong

I-Suppliers Network

Sheng Siong has established a very large supplier network comprising of over 1000 suppliers and SME partners in various countries across the globe. The retail chain supermarket brand closely collaborates with various suppliers and partners to ensure the smooth supply of materials, components, and resources for production, distribution, and reselling.

II-Sustainability Initiative

Sheng Siong is highly careful and cautious about the environmental sustainability program of decarbonization. Along with environmental sustainability program, some of the other key elements of the environmental sustainability program are as follows;

• Caring for the community and taking social responsibility
• Fair wages and standard working hours
• Safe working conditions
• Caring for the employees and workers
• Ethical and sustainable practices
• Improving the skill and expertise of suppliers and their employees

Outbound Logistics of Sheng Siong

I-Transportation & Distribution

Sheng Siong partners up with various transportation and 3rdparty logistics service providers for the distribution and delivery of goods and products. They move and transport products, goods, supplies, raw materials, and finished goods from the suppliers to the manufacturers, warehouses, and distribution centers, and then to the retail chain stores.

Operations of Sheng Siong

I-Production & Manufacturing

Sheng Siong collaborates with various production and manufacturing factories and partners. They receive raw supplies, materials, and components from the company’s authorized suppliers; manufacture the finished goods, and then deliver it to the distribution centers and retail chain stores.

II-Cold Chain Management

In order to ensure the quality, shelf life, freshness, and chillness of the food, Sheng Siong implemented the cold chain management system. It allows the company to maintain the top quality and safety of the food items. In fact, the retail chain brand has earned the certification of ISO 22000 for food safety and quality assurance.

Marketing & Sales of Sheng Siong

I-Marketing & Advertisement

Sheng Siong runs various types of marketing and advertisement campaigns for the promotion of its products and brands. The company employs various media channels, celebrity endorsements, and brand ambassadors to approach the end consumers and amplify its market reach.

II-Retail Chain Stores

Sheng Siong has established a network of approximately 68 retail chain stores across Singapore and China. The retail chain stores allow the company to directly connect with the end consumers and offer them an opportunity to physically check the product before buying it.

Services of Sheng Siong

Sheng Siong offers various products and services to the end consumers. The additional services help the company to increase the customer satisfaction level and promote brand loyalty; some of them are as follows;

• Higher customer satisfaction
• Affordable daily routine items
• Healthy dietary food items
• Online shopping platform
• Delivery service

Supporting Activities of Sheng Siong

Supporting activities are indirectly involved in the production of products and goods and adding value to the retail chain supermarket company. Some of the main supporting activities in the value chain analysis of Sheng Siong supply chain analysis are as follows;

Infrastructure of Sheng Siong

Sheng Siong has established a very large infrastructure of production and manufacturing partners, retail chain stores, suppliers network, distribution centers, warehouses, and logistics network. Well-developed infrastructure would help the company to smoothly perform its various cold logistics operations, and timely deliver the finished goods at its retail chain stores.

HRM of Sheng Siong

Sheng Siong has employed approximately 2324 employees to manage its global operations. The human resource management department of the company plays a key role in building a large database of employees; partnering up with the right suppliers, maintaining safety and quality standards, and timely delivering the finished goods to the end consumers.

Technological Development of Sheng Siong

Sheng Siong invests a significant amount of capital resources in technological development. It allows the company to use the latest technological tools and equipment, automation technology, AI, data analytics, and machine learning to achieve efficiency in its operations.

Procurement of Sheng Siong

Sheng Siong is highly careful and cautious about ethical sourcing and procurement of raw materials and finished goods from SMEs. The company has set up a strict code of conduct and regulations for suppliers to ensure their compliance with human rights standards, safety and quality assurance, and ethical practices.

Conclusion: Sheng Siong Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis

After an in-depth study of the value chain analysis of Sheng Siong; we have realized that Sheng Siong is the world’s leading retail chain supermarket brand. If you are learning about the Sheng Siong value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.