Value Chain Analysis of Singapore Airlines

Singapore Airlines is a flag carrier Singapore aviation company; it has a large fleet size of approximately 159 aircraft and provides 81 destinations. The airline started its operations in 1972. Today, we’ll discuss the value chain analysis of Singapore Airlines supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Partners of Singapore Airlines

• United Airlines
• Turkish Airlines
• JetBlue Airways
• EVA Airways
• Asiana Airlines
• All Nippon Airways
• Alaska Airlines
• Air Canada

The Value chain analysis of Singapore Airlines supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Singapore Airlines value chain analysis company example as follows;

Value Chain Analysis of Singapore Airlines

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Singapore Airlines supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Singapore Airlines

The primary activities are directly involved in the production of products and goods and adding value to the aviation company. Some of the five main primary activities in the value chain analysis of Singapore Airlines supply chain analysis are as follows;

Inbound Logistics of Singapore Airlines

I-Suppliers Networks

Singapore Airlines has a very large suppliers network comprising approximately 13000 suppliers and vendors in various countries across the world. The large and diverse suppliers network would help the company to smoothly perform its various airline operations and timely provide quality service to the customers.

• 13000 suppliers
• 20 subsidiaries
• 27 joint ventures and alliance

II-Code of Conduct for Suppliers

Singapore Airlines has developed a strict code of conduct and regulations for suppliers, vendors, and partners. It allows them to regulate the diverse and large suppliers operating in various countries worldwide; and ensures their ethical compliance with the law. Some of them are as follows;

• Ethical accounting practices
• Competition compliance
• Intellectual property right
• Full disclosure and transparent strategic approach
• Anti-corruption and bribery
• Health and safety regulations
• Compliance with environmental laws and regulations
• Labor standards and fair wages
• Subcontractors and service providers

Outbound Logistics of Singapore Airlines

I-Destinations & Fleet Size

Singapore Airlines has a very large fleet size comprising approximately 159 aircraft and they offer 81 destinations in 32 countries across the globe. The large fleet size helps the company to smoothly provide multiple destination services to various customers in different countries at once without any delays.

Operations of Singapore Airlines

I-Repair & Maintenance

Singapore Airlines has developed SIA Engineering Company and it focuses on aircraft overhauling, repair, and maintenance in 9 countries across the globe. The regular repair and maintenance of aircraft’s engines and machinery would keep them renewed and perform regular operations.

II-Multiple Operations

Singapore Airlines engages in multiple operations ranging from employee training, scheduling the shifts of employees, flight scheduling and rescheduling of passengers, ticket distribution at multiple channels; and integrating and synchronizing all the diverse operations to provide timely and quality air travel service to the customers worldwide.

Marketing & Sales of Singapore Airlines

Singapore Airlines runs various types of marketing and advertisement campaigns for the promotion of its air travel service and aviation brand. The airline brand employs various media channels to approach the end consumers and amplify its market reach and network.

Services of Singapore Airlines

Singapore Airlines offers a wide range of services to the customers and they help the company to improve the customer satisfaction level and promote brand loyalty. Some of them are as follows;

• In-flight entertainment service
• Catering service
• Economy
• Business class service
• Cabin service

Supporting Activities of Singapore Airlines

Supporting activities are indirectly involved in the production of products and goods and adding value to the Singapore Airlines company. Some of the main supporting activities in the value chain analysis of Singapore Airlines supply chain analysis are as follows;

Infrastructure of Singapore Airlines

Singapore Airlines has established a very large infrastructure of large fleet size, destinations, suppliers and partners network, partnerships with the airports, and repair and maintenance departments. The large infrastructure would help the company to smoothly perform its various airline operations, and timely deliver quality service to the end consumers.

HRM of Singapore Airlines

Singapore Airlines has employed approximately 15000 employees to manage its global operations. The human resource management department of the aviation company plays a key role in building a large database of employees, conducting training programs, and offering equal employment opportunities to all regardless of any differences.

Technological Development of Singapore Airlines

Singapore Airlines invests a significant amount of capital resources in technological development. It allows the airline brand to efficiently perform its various operations, repair, and maintenance of the aircraft, and implement the latest system for scheduling, ticket distribution, and connecting with customers.

Procurement of Singapore Airlines

Singapore Airlines is highly careful and cautious about ethical sourcing and procurement of various products and goods. The airline has set up a strict code of conduct for suppliers and vendors, and it helps the company to ensure their compliance with the law and human rights standards.

Conclusion: Singapore Airlines Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis

After an in-depth study of the value chain analysis of Singapore Airlines; we have realized that Singapore Airlines is the world’s leading airline company. If you are learning about the Singapore Airlines value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.