Value Chain Analysis of Sony

Sony is a Japanese consumer electronics, semiconductor, and entertainment multinational conglomerate. The company started its business in 1946. Today, we’ll discuss the value chain analysis of Sony supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Suppliers and Partners of Sony

• TINT
• Software AG
• CDW Canada
• Discord
• Tech Data
• Harmonic
• VTEX
• Orange
• Bucksense
• ScanSource
• Solink
• Unity Technologies
• Orange Business Services
• Creston Electronics

The Value chain analysis of Sony supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Sony value chain analysis company example as follows;

Value Chain Analysis of Sony

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Sony supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Sony

The primary activities are directly involved in the production of products and goods and adding value to the conglomerate company. Some of the five main primary activities in the value chain analysis of Sony supply chain analysis are as follows;

Inbound Logistics of Sony

I-Large Suppliers Network

Sony has established a very large suppliers network comprising over 1000 suppliers and vendors in various countries across the world. The large supplier’s network and good relationship with them help the company to ensure the smooth availability of raw supplies and materials for the promotion of finished goods.

II-Code of Conduct for Suppliers

Sony has set up a strict code of conduct for suppliers and vendors to ensure their compliance with ethical standards and practices. Some of them are as follows;

• Conforming with the ethical standards and practices
• Compliance with health, safety, and environmental standards
• Human rights standards and regulations
• Providing the top quality material consistently
• No forced and child labor
• Fair wages and standard working hours

III-Sustainability Initiative

Sony has made a strong commitment to environmentally sustainable initiatives. The company makes it necessary for its suppliers and vendors to comply with environmental regulations and reduce their carbon emission rate. In fact, the company has recently developed a “Sony Green Partner Environmental Quality Approval Program” for supplies to decrease the carbon and chemical substance emission rate.

Outbound Logistics of Sony

I-Transportation & Logistics

Sony employs multiple transportation and 3rdparty logistics service providers for the distribution of products and goods. They move raw supplies, materials, and finished goods to the retail chain stores, production and manufacturing factories, warehouses and distribution centers, and to the end consumers.

II-Green Transportation

Sony employs electric and hybrid vehicles for the transportation of employees and goods from one point to another. The green transportation project helps the company to decrease the carbon emission rate.

Operations of Sony

I-Production & Manufacturing

Sony has approximately 12 production and manufacturing factories in countries like the UK, Malaysia, Thailand, South Korea, China, and Japan. Along with production and manufacturing sites, Sony also outsources its production works from third-party manufacturers. They receive raw supplies and materials from the company’s authorized suppliers and vendors.

II-Distribution Centers & Warehouses

Sony has various warehouses and distribution centers in various countries across the globe. The production and manufacturing factories deliver the finished goods to the warehouses; they temporarily store them, package and label them, and then send them to the required retail chain stores.

Marketing & Sales of Sony

I-Marketing & Advertisement

Sony runs various types of marketing and advertisement campaigns for the promotion of its tech products and brands. The company focuses on launching technologically innovative products and then offering them to the customers. It allows the company to immediately attract the attention of customers with uniqueness and tech innovation.

Services of Sony

Sony offers a wide range of services to the customers. The additional service portfolio helps the company to improve the customer satisfaction level and promote brand loyalty. Some of the main services are as follows;

• Network service
• Insurance
• Financial services
• Credit Financing
• Banking
• Advertising services

Supporting Activities of Sony

Supporting activities are indirectly involved in the production of products and goods and adding value to the Japanese conglomerate company. Some of the main supporting activities in the value chain analysis of Sony supply chain analysis are as follows;

Infrastructure of Sony

Sony has a very large infrastructure of production and manufacturing facilities; warehouses and distribution centers, retail chain stores, and suppliers network. The worldwide infrastructure would help the company to smoothly perform its various production and manufacturing operations and timely deliver the finished goods and tech products and services to the end consumers.

HRM of Sony

Sony has employed approximately 113000 employees to manage its global operations. The human resource management department of the company plays a key role in building a large infrastructure, conducting training programs, creating an innovative working environment, safe working conditions, and offering equal employment opportunities to all regardless of any differences.

Technological Development of Sony

Sony invests a significant amount of capital resources in research and technological development. It allows the company to develop the latest technologically advanced products goods and services. However, technological advancement and the latest products help the company to gain a competitive edge in the market.

Procurement of Sony

Sony is highly careful and cautious about ethical sourcing and procurement of raw materials and finished goods from suppliers and manufacturers. The company has set up a strict code of conduct for suppliers to ensure their compliance with human rights standards and laws.

Conclusion: Sony Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis

After an in-depth study of the value chain analysis of Sony; we have realized that Sony is the world’s leading retail technology, entertainment, and consumer electronics conglomerate. If you are learning about the Sony value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.