Value Chain Analysis of Tim Hortons

Tim Hortons is a retail coffee chain restaurant Canadian multinational company. Jim Charade and Tim Horton founded the coffeehouse company in 1968. Today, we’ll discuss the value chain analysis of Tim Hortons supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Coffee Farming Countries and Regions of Tim Hortons

• Colombia
• Guatemala

The Value chain analysis of Tim Hortons supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Tim Hortons value chain analysis company example as follows;

Value Chain Analysis of Tim Hortons

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Tim Hortons supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Tim Hortons

The primary activities are directly involved in the production of products and goods and adding value to the coffeehouse company. Some of the five main primary activities in the value chain analysis of Tim Hortons supply chain analysis are as follows;

Inbound Logistics of Tim Hortons

I-Sourcing & Choosing

The coffee bean procuring and sourcing team visits various coffee growing regions and lands and they prefer to choose the rich soil and experienced farmers that would deliver the best crops. The company sources coffee beans from different regions to adjust to the seasonality of the crops. However, it allows the coffeehouse brand to ensure the smooth availability of coffee beans throughout the years.

II-Collaborating With Suppliers

Tim Hortons closely collaborates with various coffee-growing farmers in different regions and countries like Guatemala and Colombia. The process of cultivating, growing, and farming coffee requires intense labor and great care. However, the close collaboration shows the company’s strong commitment to the coffee-growing farmers and the coffee producers.

Outbound Logistics of Tim Hortons

I-Transportation & Distribution

Tim Hortons partners up with various transportation and 3rdparty logistics service providers for the transportation and distribution of products and goods. They move raw coffee beans from the farmers to the roasting facilities, and then to the warehouses, distribution centers, and the retail coffee chain stores and coffeehouses. However, some of the main distribution channels the company employs are as follows;

• Co-branded restaurants
• Non-standards
• Standards

Operations of Tim Hortons

I-Production & Manufacturing

Tim Hortons has approximately 3 production and manufacturing plants and factories across Canada and others worldwide. They roast coffee beans after receiving them from the coffee-growing farmers and the producers.

II-Warehouses & Distribution Centers

After roasting coffee beans and preparing the finished products, they deliver the finished goods to the end consumers. The role of distribution centers is to temporarily store, and package coffee in various sizes and quantities, and label them before shipping them to the end consumers.

Marketing & Sales of Tim Hortons

I-Marketing & Advertisement

Tim Hortons runs various types of marketing and advertisement campaigns for the promotion of its products and services. The company employs various media channels to approach the end consumers and sell its products to them. However, some of the main popular slogans of Tim Hortons are as follows;

• You’ve always got time for Tim Hortons
• Always Fresh, Always Tim Hortons
• Marriage and Family Day

II-Retail Chain Stores

Tim Hortons has established a very large network of approximately 5701 retail chain coffeehouses and coffee restaurants across Canada and worldwide. They help the company to directly sell coffee to the end consumers.

Services of Tim Hortons

Tim Hortons offers a wide range of products and services; the additional services help the company promote brand loyalty and offer a great customer experience. Some of them are as follows;

• Customer service helpline
• Great customer experience
• Chain coffee stores

Supporting Activities of Tim Hortons

Supporting activities are indirectly involved in the production of products and goods and adding value to the coffeehouse company. Some of the main supporting activities in the value chain analysis of Tim Hortons supply chain analysis are as follows;

Infrastructure of Tim Hortons

Tim Hortons has established a very large infrastructure of production and manufacturing factories, retail chain stores, coffeehouses, roasting facilities, and various others. They help the company to smoothly perform its various production, roasting, and coffee chain retail operations and offer quality products to the end consumers.

HRM of Tim Hortons

Tim Hortons has employed a very large database of employees and workers to manage its global operations. The human resource management department of the company plays a key role in collaborating with suppliers and farmers, conducting training programs for employees, carefully recruiting employees, and offering equal employment opportunities to all regardless of any differences.

Technological Development of Tim Hortons

Tim Hortons invests a significant amount of capital resources in technological development. It allows the retail coffee chain brand to employ advanced technological tools and equipment for the production and roasting, automation and robotic technology in the warehouses, and data analytical systems at the retail chain stores.

Procurement of Tim Hortons

Tim Hortons is highly careful and cautious about ethical sourcing and procurement of coffee bean-growing farmers and coffee suppliers. The company collaborates with them to ensure their compliance with human rights standards and ethical practices.

Conclusion: Tim Hortons Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis

After an in-depth study of the value chain analysis of Tim Hortons; we have realized that Tim Hortons is the world’s leading retail chain coffeehouse brand. If you are learning about the Tim Hortons value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.