Value Chain Analysis of Greggs

Greggs PLC is a retail food and bakery chain British company. John Greggs founded the bakery retail chain company in 1939. Today, we’ll discuss the value chain analysis of Greggs supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Suppliers Communication and Collaboration Platform of Greggs

  • Greggs SAP Ariba Platform

The Value chain analysis of Greggs supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Greggs value chain analysis company example as follows;

Value Chain Analysis of Greggs

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Greggs supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Greggs

Some of the five main primary activities in the value chain analysis of Greggs supply chain analysis are as follows;

Inbound Logistics of Greggs

I-Supplier Relationship

Greggs has established a very large network of suppliers and the bakery chain brand has developed very good relationships with its suppliers. It helps the company to ensure the smooth supply of raw food items and supplies for the cooking of bakery items. In fact, the chain bakery brand closely collaborates with the suppliers to achieve economic and environmental sustainability and take social responsibility.

II-SAP Ariba Portal

Greggs has developed an SAP Ariba Portal for effective collaboration and communication with its suppliers. In fact, the bakery chain brand uses the SAP Ariba brand for onboarding the new suppliers on its platforms; they need to provide all the necessary information to start working with the company. After analyzing the given information of the suppliers; and cross-checking the references; if the information is correct, the company approves the supplier’s request.

III-Standards For Suppliers

Greggs has developed clear guidelines and standards for suppliers in order to keep working and partnering up with the bakery chain brand. It comprises of following;

  • Sustainable sourcing of food suppliers and ingredients
  • Changing the world for the better
  • Complying with labor laws and taxation laws
  • No bribery and corruption
  • Not using confidential information for illegal purposes
  • Maintaining good finances and not engaging in money laundering activities
  • Treating workers and employees fairly and paying them the right wages
  • Benefits and wages should be relevant to the law
  • Freedom of association and maintaining safe working conditions

Outbound Logistics of Greggs

I-Transporation & Distribution

Greggs has built a fleet of 250 vehicles and trucks to deliver and distribute finished bakery items to 1100 stores and 12 bakery shops across the UK. The retail chain bakery brand invests a lot of capital resources on maintaining the fleet size of vehicles; it allows the company timely deliver the bakery items to the customers.

Operations of Greggs

I-Manufacturing & Distribution Centers

Greggs has established a network of 14 manufacturing facilities and distribution centers across the UK. They perform various operations in the production units to prepare high-quality bakery food items. However, the workers in those factors work round the clock for 24 hours in multiple shifts. The company has a close network of teams in its manufacturing facilities, they’re working in close collaboration in a highly fast-paced environment. It comprises of following roles;

  • Team leaders – mixing food ingredients, baking, slicing, packaging, picking, loading products, and collaborating with
  • Supervisors – checking the quality of baked items to make sure the right taste and top quality
  • Maintenance engineers – analyzing the efficiency of automated and semi-automated production lines and equipment

II-Training & Development Programs

Greggs conducts training and development programs for suppliers, new starters, and existing employees. The company offers various types of learning opportunities; e-learning programs or training programs to develop and improve the skills of learners. However, it helps the company to build a strong supply chain network; access to the qualified and qualified staff, and maintain the quality of the products and goods.

Marketing & Sales of Greggs

I-Marketing & Promotions

Greggs employs various types of marketing and promotional campaigns to connect and engage with customers and promote its bakery products and services. The company employs loyalty reward programs, social media channels, the company’s web platform, and an application and CRM system.

II-Bakeries & Stores

Greggs has established a network of 12 chain bakeries, 2450 owned bakery shops, and 1100 stores that offer the company’s bakery items to the end consumers. The baked items came out of the oven at 3 AM and the company’s efficient distribution and transportation system makes its products available at 7 AM in all the stores across the UK.

Services of Greggs

Greggs offers top-quality bakery food items with fresh and unique tastes to customers at an affordable price range. It has allowed the company to earn the trust and confidence of customers with years of quality service.

Supporting Activities of Greggs

Some of the main supporting activities in the value chain analysis of Greggs supply chain analysis are as follows;

Infrastructure of Greggs

Greggs has established a very large network and infrastructure of baking production and manufacturing units, a large supply chain network, distribution centers, chain bakeries, and distribution and transportation. Well-organized and massive infrastructure helps the company to smoothly perform its operations ranging from production, baking, slicing, packaging, and delivery to the retail stores and end consumers.

HRM of Greggs

Greggs has employed over 21500 employees and workers to manage its global operations. The human resource management department of the bakery chain brand plays a key role in building and maintaining a healthy workplace environment. The HRM unit makes sure that equal employment opportunities for all, no gender pay gap, and fair treatment of workers.

Technological Development of Greggs

Greggs invests a significant amount of capital resources in technological development by upgrading its production equipment, tools, and machinery, and employing automated work processes. It allows the company to decrease the per-unit production and manufacturing costs and achieve efficiency in its operational processes.

Procurement of Greggs

Greggs is highly careful about ethical sourcing and procuring the right and sustainable materials and ingredients from suppliers. The retail chain bakery brand makes sure that its suppliers are engaging in ethical and sustainable practices. In case of violation of supplier code of conduct, the company terminates the contract with such suppliers.

Conclusion: Greggs Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Greggs; we have realized that Greggs is the world’s leading UK retail chain bakery brand. If you are learning about the Greggs value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.

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