Value Chain Analysis of Nucor

Nucor is a steel and rebar-producing American multinational company. The company started its business in 1972. Today, we’ll discuss the value chain analysis of Nucor supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

• Raw Material Sourcing for Steel Production of Nucor
• Brokerage operations of scrap
• Recycling of scrap
• DRI (Direct Reduced Iron) 
• Natural Gas Production Programs 

Industrial Gases 

The Value chain analysis of Nucor supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Nucor value chain analysis company example as follows;

Value Chain Analysis of Nucor

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Nucor supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Nucor

The primary activities are directly involved in the production of products and goods and adding value to the steel company. Some of the five main primary activities in the value chain analysis of Nucor supply chain analysis are as follows;

Inbound Logistics of Nucor

I-Scrap Sourcing  

Nucor heavily relies on scrap material as its main source of raw material for the production of steel. The company collects scrap from various sources like waste from stampers and fabricators, appliances, old cars, and decommissioned buildings. The collected scrap has reached the end of its life-cycle, and it goes through a high-pressure process of melting. 

II-DRI (Direct Reduced Iron)

DRI (direct-reduced iron) is the key raw material for the production of steel. Nucor develops high-quality DRI and the DRI processes play a key role in the strength and quality of the steelmaking. 

III-DJJ Scrap Brokers 

DJJ Corporation is the largest scrap broker in the US and it is the wholly owned subsidiary of Nucor. It performs the operations of scrap metal recycling and scrap brokerage 

Outbound Logistics of Nucor

I-Railcar Fleet 

The subsidiary of Nucor, DJJ Corporation owns the largest railcar fleet in the North American market. It plays a key role in the distribution and transportation of scarp raw material from approximately 70 scrap recycling centers in various strategic regional locations across the country. 

II-Transportation & Logistics 

Nucor partners with various transportation and logistics service-providing companies. They help the steel company in transporting and distributing scrap raw material from various collection centers; and moving finished steep goods and rebars from manufacturing factories to the warehouses and retail points. 

Operations of Nucor

I-Recycling Facilities 

Nucor has approximately 70 recycling facilities across the country. The recycling facilities melt the scrap raw material of steel under very high and intense pressure and perform various chemical reactions and processes during the recycling operations. 

Instead of mining the carbon-rich resources from the ground, Nucor focuses on recycling the scrap as its main raw material. It allows the steel brand to decrease the carbon emission rate. 

II-Distribution Centers and Warehouses 

Nucor has approximately 17 distribution centers and warehouses across the country. They receive the finished steel products and rebar from the recycling and production facilities; temporarily store them and then deliver them to the required construction building sites and retail outlet stores. 

Marketing & Sales of Nucor

I-Sustainable Marketing & Advertisement 

Nucor runs various types of marketing and advertisement campaigns for the promotion of its steel products, rebar, and branding. The company employs various media channels like print media, digital media, social media platforms, billboards, and others. 

Nucor has established a unique position in the market by employing recycled material and sustainability initiatives. It is completely relevant to the growing environmental sustainability trends and helps the company earn the trust and confidence of customers. 

Services of Nucor

Nucor offers a wide range of steel processing services and it helps the company to differentiate itself from the competitors and improve the customer satisfaction level. Some of them are as follows; 

• Beveling 
• Galvanizing 
• Pickle and oil
• Special tolerance
• Band saw cutting 
• Flash removal 
• Transportation 
• Weld on the short side
• Heat treatment 

Supporting Activities of Nucor

Supporting activities are indirectly involved in the production of products and goods and adding value to the company. Some of the main supporting activities in the value chain analysis of Nucor supply chain analysis are as follows;

Infrastructure of Nucor

Nucor has established a very large infrastructure of production and manufacturing facilities, recycling plants, distribution centers, warehouses, and supplier networks. The large infrastructure helps the company to smoothly perform its various steel production and manufacturing operations; scrap recycling processes, and timely deliver of the finished goods to the end customers.

HRM of Nucor

Nucor has employed approximately 32000 employees to manage its global operations. The human resource management department of the company plays a key role in building a sustainable environment, and a professional workplace setting, complying with legal and environmental regulatory requirements, and providing equal opportunities. 

Technological Development of Nucor

Nucor invests a significant amount of capital resources in research and technological development. It allows the steel company to develop efficient and sustainable methods of production, decreasing environmental waste with improved recycling technology, and achieving excellence with sustainability. 

Procurement of Nucor

Nucor is highly careful and cautious about ethical sourcing and procurement of scrap raw materials from used cars, decommissioned building sites, and other end-of-life scraped materials. It allows the company to comply with the recycling and environmental sustainability standards and requirements.

Conclusion: Nucor Value Chain Analysis Example Company | Application of Value Chain Analysis Process 

After an in-depth study of the value chain analysis of Nucor; we have realized that Nucor is the world’s leading steel manufacturing company. If you are learning about the Nucor value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.