Value Chain Analysis of Publix

Publix Supermarket is an American employee-owned company; it has established a network of approximately 1373 retail chain stores. George W. Jenkins founded the retail chain company in 1930. Today, we’ll discuss the value chain analysis of Publix supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Supplies and Ingredients Product Categories of Publix

• Retail stores: grocery, cleaning chemicals, cleaning supplies, sanitation, floor care, decoration, uniform linen services
• Fresh Kitchen: meals, sides, platters, sandwiches
• Product Snacks: dried fruits and vegetables, tasty treats, chocolate-covered pretzels
• Printing services: newsletters, signs, labels, print forms, engraved name badges, corporate photography needs
• Deli Kitchen: meats and salads
• Bakery: frozen rolls, frozen cut cookies, frozen sweet goods, cupcakes, muffins, fruit fillings

The Value chain analysis of Publix supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s the supply chain analysis of Publix value chain analysis company example as follows;

Value Chain Analysis of Publix

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Publix supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Publix

The primary activities are directly involved in the production of products and goods and adding value to the retail chain supermarket company. Some of the five main primary activities in the value chain analysis of Publix supply chain analysis are as follows;

Inbound Logistics of Publix

I-Large Suppliers Network

Publix has established a very large supplier and vendor network in various categories; food, office supplies, ingredients, kitchen, bakery, industrial equipment, fleet suppliers, technology, and transportation services, and others. The large and diverse suppliers’ network plays a key role in sure the smooth availability of raw materials, ingredients, and others.

II-Social & Environmental Sustainability

Publix is highly cautious about social and environmental sustainability. It allows the company to comply with human rights standards, company’s ethical standards and requirements, social responsibility, and environmental sustainability. However, it comprises of following elements and areas;

• Safe working conditions
• Healthy working environment
• Conservation of water, energy, and other natural resources
• Decreasing the waste and carbon emission rate
• Animal meat with government regulations

Outbound Logistics of Publix

I-Transportation & Distribution

Publix partners up with various transportation and 3rdparty logistics service provider companies for the distribution of products and goods. KeHE Distributors is one of the logistics service providers; their role is to transport and distribute products and supplies from suppliers and vendors to the production and manufacturing facilities; warehouses, and then to the retail chain stores.

Operations of Publix

I-Productions and Manufacturing

Publix has approximately 11 production and manufacturing factories in various areas. They receive raw supplies and ingredients from the company’s authorized suppliers and vendors and then move the finished goods to the retail chain stores. However, some of the main manufacturing facilities and supporting areas of the company are as follows;

• Supply and manufacturing purchasing
• Manufacturing engineering
• Corporate quality assurance
• Printing services
• Fresh foods
• Deli kitchen
• Dairy processing facilities
• Fresh plants

I-Distribution Centers and Warehouses

Publix has warehouses and distribution centers in various geographical regions across the country. They temporarily store, package, label, and maintain the products, goods, and supplies and then deliver them to the retail chain stores of different locations.

Marketing & Sales of Publix

I-Marketing & Advertisement

Publix runs various types of customer-focused marketing and advertisement campaigns for the promotion of its products and services. The retail chain supermarket store brand is highly proactive in running social media marketing campaigns; targeting younger audiences, and offering them discounts, scholarships, and other promotional offers to attract the attention of new customers and retain the existing ones.

II-Retail Chain Stores

Publix has established a network of approximately 1373 retail chain supermarkets in various states across the US. The large network of stores helps the company to directly sell its products to the end consumers, receive their feedback, and connect with them to build a better relationship with them over time.

Services of Publix

Publix offers a wide range of products and services; the additional services help the company to improve the customer satisfaction level and amplify brand loyalty. Some of them are as follows;

• Real estate
• Home delivery service
• Online shopping
• Money services
• Event planning

Supporting Activities of Publix

Supporting activities are indirectly involved in the production of products and goods and adding value to the retail chain supermarket company. Some of the main supporting activities in the value chain analysis of Publix supply chain analysis are as follows;

Infrastructure of Publix

Publix has established a very large infrastructure of production and manufacturing facilities, warehouses and distribution centers, a retail chain network of stores, and transportation and distribution services. The large and well-developed infrastructure would help the company to smoothly perform various production and manufacturing operations and timely deliver the finished goods to the end consumers.

HRM of Publix

Publix has employed approximately 240,000 employees to manage its operations. The human resource management department of the company plays a key role in building diversity, women empowerment, and offering equal employment opportunities to all regardless of any differences. Some of the main awards that the company has won over the years are as follows;

• Best Companies to Work for by Fortune 100
• America’s Best Employer for New Grades by Forbes
• Best Companies for Diversity by Women’s Choice
• America’s Largest Employees Owned Company

Technological Development of Publix

Publix invests a significant amount of capital resources in technological development. It comprises developing efficient methods of production, automation technology to save time, a tracking system, efficient supplier performance evaluation system.  

Procurement of Publix

Publix is highly careful and cautious about ethical sourcing and procurement of raw materials and finished goods from suppliers and manufacturers. The company has set up a strict code of conduct for suppliers to ensure their ethical compliance and the company’s standards.

Conclusion: Publix Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis 

After an in-depth study of the value chain analysis of Publix; we have realized that Publix is the world’s leading retail chain company. If you are learning about the Publix value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.