Vodafone is a British telecommunication multinational company. Gerry White and Ernest Harrison founded the telecommunication company in 1991. Today, we’ll discuss the value chain analysis of Vodafone supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.
Suppliers and Partners of Vodafone
- SAP
- Mongo DB
- Microsoft
- GitLab
- Dropbox
- Celigo
The Value chain analysis of Vodafone supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Vodafone value chain analysis company example as follows;
Value Chain Analysis of Vodafone
Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Vodafone supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;
Primary Activities of Vodafone
The primary activities are directly involved in the production of products and goods and adding value to the telecom company. Some of the five main primary activities in the value chain analysis of Vodafone supply chain analysis are as follows;
Inbound Logistics of Vodafone
I-Suppliers Network
Vodafone has established a very large network of suppliers comprising approximately 10500 suppliers and vendors in various countries across the world. The telecommunication brand focuses on building a strong relationship and valuable relationship with suppliers and vendors to ensure the smooth availability of electronics and electrical supplies, materials, equipment, components, and finished goods.
II-Code of Conduct for Suppliers
In order to ensure top-quality materials, supplies, and equipment, Vodafone has set up a strict code of conduct for suppliers and vendors. It allows the company to make sure that the suppliers are sourcing the material ethically, and developing the top quality electronic supplies, parts, and components. The supplier’s code of conduct the company comprises the following areas;
- Freedom of workers to join association
- Compliance with environmental regulations
- Responsible sourcing of raw material and minerals
- Anti-bribery and corruption
- No fraud or money laundering
- Health and safety standards
- Safe working environment
Outbound Logistics of Vodafone
Vodafone collaborates and partners up with various in-house and external transportation and 3rd party logistics service providers for the distribution of materials, supplies, and components. They move electronics, electrical, and other supplies, parts, components, and equipment from the verified suppliers to the production and manufacturing factories and telecommunication operational sites of the company.
Operations of Vodafone
I-Multiple Operations
Vodafone engages in multiple operations of procuring supplies, parts, components, and equipment from various suppliers and vendors; develops the mega telecommunication infrastructure, and delivers the telecom services to the end consumers.
II-Large Network
According to an estimate, Vodafone is operating its business in 16 countries; the company’s partner network is operating its business in 44 countries. It requires the company to build and maintain a large infrastructure of cables and poles network in various regions and locations across the world.
Marketing & Sales of Vodafone
Vodafone runs various types of marketing and advertisement campaigns for the promotion of its brand, products, and services. The telecom brand employs various media channels; billboards, social and digital media platforms; and sponsorship of mega sporting events to amplify its customer market reach, network, and influence.
Services of Vodafone
Vodafone offers a wide range of products and services to customers. The additional service portfolio would help the company to promote brand loyalty and improve customer experience. However, some of the main services of the telecom brand are as follows;
- IoT
- IPTV
- Broadband service
- Mobile services
- Internet TV service
- Digital TV service
Supporting Activities of Vodafone
Supporting activities are indirectly involved in the production of products and goods and adding value to the telecommunication company. Some of the main supporting activities in the value chain analysis of Vodafone supply chain analysis are as follows;
Infrastructure of Vodafone
Vodafone has established a very large infrastructure of suppliers and vendors’ network, production and manufacturing suppliers, poles and cables network, and database of employees. The large and well-established infrastructure helps the telecommunication brand to smoothly perform its various operations and offers top-quality service to the end consumers.
HRM of Vodafone
Vodafone has employed approximately 84000 employees and workers to manage its global operations. The human resource management department of the company plays a key role in building and maintaining a large database of employees, building relationships with suppliers, carefully recruiting and hiring employees for different roles, and offering equal employment opportunities to all regardless of any differences.
Technological Development of Vodafone
Vodafone invests a significant amount of capital resources in research and technological development. It allows the company to develop and access the latest technological tools and equipment, improves efficiency in its operations, and reduces the wastage of time and resources.
Procurement of Vodafone
Vodafone is highly careful and cautious about ethical sourcing and procurement of electronic and electrical supplies, equipment, and components from suppliers. The company has set up a strict protocol for suppliers to ensure their compliance with the quality standards and human rights regulations.
Conclusion: Vodafone Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis
After an in-depth study of the value chain analysis of Vodafone; we have realized that Vodafone is the world’s leading telecommunication brand. If you are learning about the Vodafone value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.
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