Value Chain Analysis of Qantas

Qantas Airways Limited is a flag carrier Australian airline and aviation company. The airline started its aviation business in 1922; currently, it has a fleet size of 125 aircraft and offers 104 destinations in various countries worldwide. Today, we’ll discuss the value chain analysis of Qantas supply chain analysis; primary and supporting activities in the process of value chain analysis Example Company. They are inbound and outbound logistics, operations, marketing, and customer service; infrastructure, HRM, technology, and procurement as an application of the value chain analysis process.

Qantas has Codeshare Agreements with Airlines

• West Jet
• ITA Airways
• Bangkok Airways
• IndiGo
• Finnair
• Asiana Airlines
• LATAM Chile
• Emirates
• KLM
• Alaska Airlines

Joint Venture of Qantas

• Emirates
• China Eastern Airlines
• American Airlines

The Value chain analysis of Qantas supply chain analysis would analyze the primary and supporting activities in the process of value chain analysis. They’re inbound and outbound logistics, operations, marketing, and services; infrastructure, HRM, technology, and procurement. Here’s supply chain analysis of Qantas value chain analysis company example as follows;

Value Chain Analysis of Qantas

Let’s discuss the primary and supporting activities involved in the process of value chain analysis of Qantas supply chain analysis. It is an application of value chain analysis based on Porter’s model; some of the key elements and components of value chain analysis are as follows;

Primary Activities of Qantas

The primary activities are directly involved in the production of products and goods and adding value to the Australian airline company. Some of the five main primary activities in the value chain analysis of Qantas supply chain analysis are as follows;

Inbound Logistics of Qantas

I-Large Suppliers Network

Qantas has established a very large suppliers network comprising of over 3100 suppliers and vendors in various countries across the globe. The large and diverse suppliers network helps the company to ensure the smooth availability of raw materials, supplies, components, and materials to perform its routine aviation operations.

II-Suppliers Code of Conduct

In order to ensure the ethical practices of suppliers, Qantas has developed a strict code of conduct for suppliers and vendors. It deals with the following areas;

• Investing backing into the community
• Data security and privacy of users and partners
• Compliances with human rights and labor standards
• Anti-corruptions and anti-corruptions
• Safety of workers and a safe working environment
• Diversity of suppliers

III-Suppliers Supports

Qantas invested approximately 8 billion dollars in the supplier’s support programs. It shows the company’s strong commitment to suppliers’ growth and development, community support, and responsible supply chain.

Outbound Logistics of Qantas

I-Destination

Qantas has established a very large fleet size of approximately 125 aircraft and they provide 125 destinations routes in 32 countries across the world. The large network of destination routes in various countries shows the company’s strong commitment to serving customers.

Operations of Qantas

I-Freight Operations

Qantas serves hundreds and thousands of customers in various countries across the world. Managing their large freight operations comprising 500 destinations, and 4000 air freight shipments; the airline has a special cargo managing team to manage the logistical operations of the company at the LA and Australian airports.

II-Flight Operations & Distribution Platform

Qantas has developed a distribution platform in various countries across the world. They provide the service of booking flights for traveling to the required and desired location, including the time and date of the passengers. These services increase the customer’s satisfaction level, promote brand loyalty, and provide a seamless flight experience.

Marketing & Sales of Qantas

Qantas runs various types of marketing and advertisement campaigns and strategies including sponsorships of events, media relations, and other corporate communication teams. The airline brand employs various media channels to approach the targeted customers and increase the conversion rate of flight tickets.

Services of Qantas

Qantas offers a wide range of services to the customers and they help the company to improve the customer’s satisfaction level and make them repeat visitors and travelers of their airline. Some of the main airlines of the company are as follows;

• Lounge access
• Chairman and first lounge
• International and domestic flights
• Qantas club
• Loyalty programs

Supporting Activities of Qantas

Supporting activities are indirectly involved in the production of products and goods and adding value to the Australian aviation company. Some of the main supporting activities in the value chain analysis of Qantas supply chain analysis are as follows;

Infrastructure of Qantas

Qantas has established a very large infrastructure of distribution platforms, a large fleet size, aircraft, maintenance staff, and department, and a destination network. The worldwide infrastructure would help the aviation brand to smoothly perform its various flight and off-flight operations and timely provide the destination route service to the customers.

HRM of Qantas

Qantas has employed approximately 24000 employees to manage its global operations. The human resource management department of the company plays a key role in building a large and diverse database of employees, a safe and healthy working environment, and offering equal employment opportunities to all regardless of any differences. In fact, the airline has won various awards and recognition for its quality service.

Technological Development of Qantas

Qantas is investing a significant amount of capital resources on technological development; online travel ticketing, data cloud, IoT, and AI. The technological investment would help the company to smoothly perform its various operations, achieve tech efficiency, and timely provide flight services to air travelers and passengers.

Procurement of Qantas

Qantas is highly cautious about ethical sourcing and procurement of supplies, components, and other services. The airline has established a strict code of conduct for suppliers to ensure their compliance with human rights standards, ethical practices, and regulatory requirements.

Conclusion: Qantas Value Chain Analysis Example Company | Application of Value Chain Analysis Process |Process of Value Chain Analysis 

After an in-depth study of the value chain analysis of Qantas; we have realized that Qantas is the world’s leading Australian airline and aviation company. If you are learning about the Qantas value chain analysis example company; then you should keep in mind the abovementioned primary and supporting activities. They’re inbound and outbound logistics; operations, marketing and sales, and services; infrastructure, procurement, HRM, and technological development as an application of the value chain analysis process.